Create activities/products on Smeetz

This article outlines how to create activities on your Smeetz for Business account.

To start selling tickets on your Smeetz for Business account, you will generally follow the below procedure: 

  1. Create an activity
  2. Create ticket(s)
  3. Make your product attractive with additional functions
  4. Make it available for sale

An Activity is a categorisation of your event or activity (e.g. sailing experience). The ticket is the actual item that will be sold to the clients (e.g. 60-min sailing class; 90-min sailing class). You must create a ticket under the product so that your activity is bookable.


Please note that you will also need to create a ticket when you want to offer any add-ons (e.g. audio guide; burger meal) in the booking flow. The same applies for gift cards and memberships. Click the hyperlinks to see the step-by-step process for each.

1. How to create an activity

  1. Login to your Smeetz for Business account
  2. Create a Product: Create > Activities
  3. Enter the details of your product: To learn more about how to make your activity as attractive as possible, feel free to read this article.

Fields to be filled in:

  • Title: this is the title of the activity/product and NOT the title of the ticket.
  • Teaser: this will be used by search engines (e.g. Google) Search Engine Optimisation. Keep the teaser short, precise and attractive to improve your SEO.
  • Description: give a clear and catchy description of your product.
  • Currency: CHF, EUR, GBP, USD, CAD, AED or NZD (write to customer.success@smeetz.com for a currency that is not currently listed)
  • Location: make sure to select a location from the drop down list, which are locations taken from Google Maps. If you are visiting your customers, put the geographical area where you operate.
  • Location info: it is optional to add additional information or tips on how to find the precise location (e.g. opposite the town hall)
  • Timezone
  • Pictures: the picture you choose to upload will show up when the your customer is viewing the product page. Insert a picture for the desktop cover and mobile phone cover. Make sure the picture is within the frame of acceptable size. You can add additional pictures for more visuals.

      Avoid uploading photos with text. Photos must be uploaded in the following formats:

      • PC: min 805 × 422 px - max 5mb,

      • Mobile: min 375 x 251 px - max 5mb.

      • You can save the activity without creating ticket, but we advise moving straight to the creating the ticket(s), so that you can start selling online.

       

      2. How to create tickets

      After creating an activity you must create the tickets for this activity. Please follow the steps below:

      1. Hover the cursor over Products > select Activities > then select the specific activity > select Tickets > create ticket
      2. Choose among these ticket types:
        • Ticket with single date: ideal for a standalone activity/event that occurs on one day.
        • Ticket with recurring and multi-dates: ideal for activities/events that occur frequently (e.g. daily; every Sunday).
        • Ticket with seating plan: ideal for tickets that have a seating arrangement where customers can choose their seats.
        • Gift card ticket: a ticket that functions as a gift card voucher
        • Regular membership ticket: ideal for memberships that grant access to multiple events, seasonally.
        • Membership ticket with seating plan: ideal to give your members the possibility to reserve a specific seat for a range of events/activities. Perfect for season tickets.
        • Membership ticket with voucher code: Give your members access to a range of events/activities - reservation needed.
      3. Fill in the following fields
        • Name of the ticket: e.g. general admission, VIP, weekend pass, etc.
        • Internal referencereference code for each individual ticket
        • Description: this will be displayed online on the booking page
        • Additional location information: if it is necessary to give further information to help attendees find the venue.
        • Practical information (displayed on ticket): if there is anything specific about the event which attendees need to know (e.g. 18+ years only)
        • Quantity: number of tickets available in total for sale for the specific activity.
          You may set a minimum and maximum ticket purchase threshold, per booking, by clicking on 'Quantity is limited per booking' and then setting the thresholds.
        • Category: in the 'tags' box, you can categorise the ticket you have created (e.g. entry ticket, add-on, merchandise)
        • Sales collection: you can add the ticket to a relevant sales collection you may have already created. Sales collection is a category of products (e.g. F&B; Merchandise; Entry tickets, etc) under which relevant tickets/products will appear on your onsite point-of-sales system.
        • Availability: visibility online or just internally (POS) . Here you can set the sorting order for where the ticket will be displayed in he booking flow (0 is top, 50 is bottom)
        • Date and time the date and time which your activity opens and the start time and end time of the event. (You can choose how you want this to be displayed in the booking flow to your customers, by selection one of the shown options).
        • Prices: this is where you add all prices associated with the ticket (e.g. student, adult, child, etc, or just general admission if only one price) and determine the minimum and maximum order allowed per booking
        • Charge flow and confirmation: determine when the booking should be confirmed and charged and if you would like some bookings to be confirmed, by you, before they are completed and charged. For more information please refer to this article.
        • Purchase period: determine the start and end period of sales
        • Scanning: determine how often you would like the ticket to be scanned
        • SMS verification: select this option if you would like your customers to verify their phone number with an SMS
        • Translations: Add translations in German or French for the description of the product or ticket. If you only use one language, you do not need to fill these fields out and can just use that language in the usual description fields under Details.

      For SMS verification, it is required that you add a telephone number field under custom fields for tickets. If this is not done, the guests will not receive any SMS.

      How its done: Under Product > go to specific activity > Custom Fields > Custom fields for tickets > Add new custom field

      • Select specific ticket you wish the SMS verification to apply to, or do not select anything and this rule will apply to all tickets
      • Name of the field: 'telephone number'
      • Information type: 'phone number' in this case
      • Type of input: 'text'
      • Validation: set to 'required'
      • Availability: set to 'online' for SMS verification to be required for all online bookings

         

        3. Additional touches and functions

        1. View the activity page

        After you have created the ticket/product, you can always view the booking page the way a customer would see it. By viewing this you can decide if any adjustments are needed.

        To view the page, simply go on your Product > Activites > select specific activity > Activity Overview/ Activity Details > View activity page (See image below)

        2. Choose the category of your activity

        You can choose the category of your product under Activity Details > Category > Edit > select the categories which correspond to your activity (e.g. music festival; walking tour).

        3. Add highlights

        You can add additional information under Activity Details > Highlights > Edit

        • The language     
        • The period of the year in seasons
        • The weather
        • The target audience
        • The day(s) of the week your product will take place
        • The time of day
        • The price range 
        • Transportation options
        • Tags*: keywords describing your activity (e. g. #sport #concert #Lausanne). They will make it easier for Smeetz.com visitors to find your business.       

        4. Tag the links of your Smeetz activities

        Once your business is created, share its link on all your distribution channels. You can customise your referencing links to know the origin of your sales. For more information, have a look at this article.

        To manage your links, simply go to your Product > Activities > select specific activity > Activity Overview > Referral links for analytics.

         

        4. How to set the visibility of the product

        Now you can decide to make your ticket/product available for sale or to keep it hidden from the public. Under the activity details tab in your specific activity/product, you have the following choices:

        1. Publishing status

          1. Published: visible and open for sales

          2. Draft: visible but not bookable and the product is able to be edited
          3. Archive: Not visible, bookable or able to be edited
        2. Ticketing Status

          1. On: the ticket is bookable
          2. Off: the ticket is not bookable
          3. Sold out: the ticket status indicates that it is sold out