1. Aperçu des add-ons et leurs avantages
Le cross-selling est une technique de vente simple qui propose des produits complémentaires ou add-ons en parallèle des produits existants, offrant ainsi plus de choix aux clients tout en augmentant le chiffre d'affaires.
Vous avez la flexibilité de prédéfinir quels billets incluent des options de cross-selling, garantissant une expérience client personnalisée. Une sélection réfléchie des add-ons basée sur le comportement des clients améliore cette stratégie.
Lors du processus de réservation, les clients peuvent sélectionner leurs billets et choisir facilement parmi les add-ons disponibles.
Il existe 2 types d’add-ons disponibles :
Add-ons sur la première page du processus de réservation.
Add-ons sur une page intermédiaire du processus de réservation.
Example of an online booking flow with add-ons on the first screen of the booking flow:
Example of an online booking flow with add-ons on an intermediary page of the booking flow:
2. How to setup add-ons
Setting up add-ons is a three-step process. First, choose a base product or ticket to which you want to add a cross-selling option (e.g., entry to your trampoline park). Next, create the add-on tickets (e.g., jumping socks). Finally, link the add-ons to the base ticket to complete the setup.
2.1. Create the base product with tickets
To begin, you need a base product to which add-ons can be offered. If the base product doesn’t exist yet, you’ll need to create one first. Once the product is set up, create tickets for it. For more details, refer to this article.
2.2. Create add-ons tickets
An add-on is a ticket linked to a product or ticket. You can either create separate tickets for each add-on or reuse standard tickets.
To keep these tickets hidden from customers, simply uncheck the online availability box.
Go to Products > Select a product > Tickets > Create a ticket
To use a ticket as an add-on, you may choose between these 3 types of tickets:
Ticket with recurring dates: choose this option if your add-ons are available daily over an extended period.
Ticket with a single date: select this option if your add-ons occur on a specific date.
Gift card ticket: select this option to offer add-ons as gift cards or vouchers from you or your providers.
When you set up your Add-on ticket:
Please note that the name of the add-on which is visible on the booking flow is configured under the prices tab.
You can therefore add the name of your add-on and a short description about your additional ticket. Please add the description below the price name section as shown in the image below:
3. Configuration and association of add-ons to a product
At this stage, you need to return to your main product in order to proceed to the configuration process of the add-ons on the main tickets.
Products > click on the desired product > Tickets > choose the ticket, which will suggest an add-on > Add-ons.
In this section, you have the option of:
Limit the number of add-ons per ticket.
Require customers to fill in custom fields in order to obtain additional information.
Send add-ons on separate tickets in order to provide flexibility to your customers.
Then click on add-add-on:
Here are the elements to be filled in to link an add-on to a ticket:
Add-on ticket:
Choose the product under which the add-on has been created.
The ticket.
The price.
Display:
Select the display priority to order the add-ons.
Select the location of the add-on: first page or intermediary page.
Quantity:
Choose whether the add-on is set by default as hidden or displayed in the booking flow. If the add-on is defined as hidden, then it will automatically be added to the client’s order when the main ticket is purchased.
If the add-on is visible to the end customer:
Select if the add-in is mandatory or not (ex: an audio guide is needed to visit XYZ museum, you can set that each ticket requires no more and no less than one audio guide as an add-on).
Min. add-on quantity per ticket.
Max. add-on quantity per ticket.
Price:
Select if the add-on price is included in the main ticket price (if not, customers will pay the price of the add-on + the price of the ticket selected).
Select the price the customers have to pay for the add-on.
Availability of add-ons:
Limit the display of add-on on selected ticket prices (associate the add-ons to the main price).
4. Cancel and modify add-ons
4.1. Cancellation of an add-on
Products > click on the desired product > Tickets > Select a ticket associated with an add-on you wish to cancel > Select Add-ons in the top horizontal list > click Remove add-on > Save.
4.2. Modifying an add-on
Products > click on the desired product > Tickets > Select a ticket associated with an add-on you wish to modify > Select Add-ons in the top horizontal list > click Edit add-on > you can now change the add-on's price and availability > you can now validate your new desired setting by clicking Save.