Offers give your customers an automatic discount when their order meets your rules. For example: "Buy 3 tickets, get 1 free", "20% off for members" or "Family deal: 1 child ticket free".
To see more examples, read: Type of deals you can offer to your customers.
An offer has 4 parts:
Conditions: what the customer must buy.
Discount: what the customer gets.
Validity: when the offer is available.
Usage: how many times the offer can apply in one booking.
To create an offer, go to Marketing > Offers > Create offer.
Enter the Offer name, for example "Buy 3 tickets, get 1 free".
1. Conditions
Click Add condition to say what the customer must buy to get the offer.
Each condition has a reference at the top, for example "Condition _r3kvnviqc". You use this reference later to choose which items get the discount.
If you add more than one condition, the order must meet all of them.
1.1. Product condition
Use this condition when the customer must buy a specific item. You can choose a sales collection, a product, a ticket or a price.
To use retail items in an offer, add them to a sales collection first.
Minimum quantity: the number of items the customer must buy to get the offer.
Maximum quantity: the number of items that gives the customer the offer one more time.
If Maximum quantity is 0, the offer applies only once in the booking.
If Maximum quantity is 3, the offer applies once for every 3 items. For example, 6 items = 2 times and 9 items = 3 times.
Maximum quantity does not stop the offer. If the customer buys more items, they still get the offer.
To let the offer apply more than once, also set Maximum uses per booking higher than 1 (see section 4).
Example: "Buy 3 tickets, get 1 free", as many times as possible (up to 5 free tickets)
Minimum quantity: 3
Maximum quantity: 3
Maximum uses per booking: 5
Tickets in the order | Free tickets |
2 | 0 |
3 to 5 | 1 |
6 to 8 | 2 |
9 to 11 | 3 |
15 or more | 5 (the usage limit) |
If you set Maximum quantity to 0, the customer gets 1 free ticket only, for any number of tickets.
1.2. Family condition
Use this condition for a family deal, for example "2 adults + 1 child".
Min adult ticket / Min child ticket: the number of adult and child tickets the customer must buy. Each one is at least 1.
Max adult ticket / Max child ticket: these work like Maximum quantity in the product condition. Set them to 0 to give the offer only once per booking.
Smeetz uses the price type of your prices to find adult and child tickets. Make sure that the price type of each price is Adult or Child.
1.3. Membership condition
The offer applies only when the customer has a valid membership. The membership must be scanned or entered during the purchase.
Examples:
Members get 20% off on their tickets.
Premium members get free entry.
1.4. Promo code condition
The offer applies only when the customer or your staff enter a code during the booking.
Each code must have at least 5 characters: letters, numbers or "-".
To add more than one code, put a space or a new line between the codes.
You can add up to 500 codes in one offer.
Max number of uses of each promo code (required): the maximum number of times each code can be used. If you do not want a real limit, enter a high number, for example 100000.
Do not use the same code in two different offers.
1.5. Which conditions can you combine?
| Product | Membership | Family | Promo code |
Product | ✅ | ✅ | ❌ | ✅ |
Membership | ✅ | ❌ | ✅ | ❌ |
Family | ❌ | ✅ | ❌ | ✅ |
Promo code | ✅ | ❌ | ✅ | ❌ |
2. Discount
Choose the discount type.
2.1. Flat discount
A fixed amount off each discounted item, for example CHF 5. The price of an item never goes below 0.
2.2. Percentage discount
A percentage off each discounted item, from 1% to 100%.
2.3. Buy X get Y free
The discounted items become free (100% off).
Important: when the free item is the same ticket as the one in the condition, the free ticket is one of the tickets the customer buys.
Minimum quantity 2 + 1 free item = "2 tickets for the price of 1".
Minimum quantity 3 + 1 free item = "3 tickets for the price of 2".
2.4. Which items get the discount?
You have two options:
Apply to all eligible items (checkbox): for flat and percentage discounts only. The discount applies to all items in the order.
Select product condition: select the condition (for example "Condition _tmraxcay6") whose items get the discount. Then set Number of discounted items. This is the number of items that get the discount each time the offer applies. For a family condition, also choose the price category: Adult or Child.
Example: "20% off on 2 tickets"
Discount: Percentage, 20
Select product condition: your condition. Number of discounted items: 2
The customer buys 5 tickets: 2 tickets get 20% off.
3. Validity
Purchase period: the offer is available for purchases made between these dates.
Valid days of the week: the offer is available for purchases made on these days.
Exclude specific dates: the offer is not available for purchases made on these dates (for example, a public holiday).
Visit period: the offer is available only for visits between these dates. This applies to tickets only, not to retail items.
Booking days of the week: the offer is available only for visits on these days.
Exclude specific booking dates: the offer is not available for visits on these dates. This applies to tickets only.
4. Usage
Priority level: when an item can get more than one offer, the offer with the lower number applies first (1 before 2). Give each offer a different number.
Maximum uses per booking: the maximum number of times the offer can apply in one booking. 1 = the offer applies once per booking. 5 = the offer can apply up to 5 times, but only if the Maximum quantity of the condition allows it (see section 1.1).
5. How offers apply
Offers apply automatically when the order meets the conditions. This works on the POS, Kiosk, online widget and Back-office.
When an item is added to or removed from the cart, the system checks the offers again.
If the order meets the conditions, the discount shows in the cart.
If the order does not meet the conditions anymore, the offer is removed.
Redemption scenarios
POS
The cashier adds the items to the cart. The system applies the offers automatically.
Example: an offer gives a free drink when the customer buys two pizzas. The cashier adds two pizzas and one drink. The drink becomes free.
Back-office
When you create or edit an order, the screen shows the offers that can be applied or cancelled. You decide to apply the changes or not.
When you apply the changes, the discount is added and the balance of the order goes down.
Widget (online booking)
The discount shows in the cart and in the total of the order.
The checkout step shows the details of the applied offer.
Kiosk
The visitor selects the items to buy.
When the visitor finishes the selection, the offer applies automatically.
The checkout screen shows the new balance.
6. Discount stacking rules
An order can get more than one discount at the same time:
Offers (described in this article)
Manual discounts, which the cashier gives on the POS or the operator gives in the Back-office
The rules are:
More than one offer can apply to the same order. When two offers can discount the same item, the offer with the lower priority number applies first.
The price of an item never goes below 0. An item can be free, but it cannot have a negative price. If two offers together are more than the item price, the system reduces the second discount.
You can have up to 50 active offers at the same time.
To stop an offer, edit it and set the status to Inactive.