Marketing tips. Boost your online sales

Boosting online sales and avoiding long lines at the venue entrance can be achieved through several strategies.

Here are some ideas to bring traffic to your website

Optimise your website

To increase sales, it's essential to optimise the online shopping experience for customers. One way to do this is by ensuring that your website is user-friendly, with clear and concise product descriptions, pricing information, and shipping details. A well-designed website that provides an easy and hassle-free shopping experience can help build customer loyalty and drive repeat business.

Optimise your booking flow

Optimising your booking flow can provide significant benefits for your business. In addition to reducing wait times for customers, a well-designed online booking system can increase conversion rates by providing a convenient and user-friendly experience that encourages customers to complete their bookings. It can also provide opportunities for upselling and cross-selling by suggesting additional products or services during the booking process.

Moreover, a streamlined booking process can help gather valuable customer information, such as contact details and preferences, which can be used for retargeting and personalised marketing efforts. By analyzing this data, you can gain insights into your customers' behaviour and preferences, which can help you improve your services and tailor your marketing campaigns for better engagement and conversions.

Update your Google my business profile

By creating and optimising your Google My Business listing, you can improve your online visibility and attract more customers to your business. This platform allows you to provide essential information about your business, such as your location, hours of operation, website URL, and contact information. You can also add photos, videos, and customer reviews to your listing to enhance your credibility and reputation.

In addition to improving your SEO, Google My Business allows you to communicate with your target audience through various features, such as Google Posts and messaging. This allows you to share updates, promotions, and news with your customers and respond to their inquiries or reviews.

Rely on online reviews

The majority of consumers rely on reviews to make informed purchasing decisions, with studies showing that 84% of people trust online reviews as much as personal recommendations. Getting more online reviews can significantly impact a business's visibility, credibility, and customer acquisition efforts. Positive reviews can boost a company's search engine ranking, increase website traffic, and ultimately drive more sales.

Shift onsite bookings to online bookings with QR codes

QR codes can be a highly effective tool for facilitating website traffic because they make it easy for users to access a website quickly and easily. When a user scans a QR code with their smartphone, they are immediately taken to the website associated with that code, without having to type in a URL or search for the website manually. 

To avoid long waiting lines, print QR codes at the entrance of your venue to redirect traffic to your website.

Create your QR in these simple steps:

  1. Go to the website  of the QR code creator
  2. Add the URL you want to use
  3. Choose colours for the QR code and background

dp_whitepaperFor example here you have a link to download our dynamic pricing white paper.

  • Type of image file: PNG or JPG
  • Size of image: 200x200 px
  • QR Code color: HEX ffffff (white)
  • Background color: HEX 30aabc

Offer online promotions

Offering exclusive online promotions and discounts can incentivise customers to shop online instead of visiting the physical location. To further reduce the need for physical visits, offering curbside pickup or home delivery can also help customers avoid lines and crowds. By focusing on these strategies, businesses can maximize online sales while also providing a safe and efficient experience for customers who choose to visit the physical location.

Communicate upcoming events

Promoting upcoming events is a critical part of any successful event strategy. By effectively communicating and promoting your events, you can increase attendance and revenue for future events while building a loyal customer base.

One effective way to promote upcoming events is to communicate them to attendees as they leave. By reminding attendees of upcoming events as they exit, you can create a sense of excitement and anticipation that can encourage them to return for future events. Additionally, providing attendees with a way to easily sign up for future events, such as through email newsletters or social media, can help you stay top of mind and increase engagement.