Marketing tips. Website optimisation

Marketing best practices on how to optimise your website.

1. Improve website speed: Website speed is an important factor for the user experience and search engine rankings. To improve website speed, you can compress images, minify CSS and JavaScript, reduce server response time, and use content delivery networks (CDNs).
2. Use responsive design: Responsive design ensures that your website looks good and functions well on all devices, including desktops, laptops, tablets, and smartphones.
3. Optimise images: Large images can slow down a website's loading speed. To optimise images, you can compress them and use the appropriate image format.
4. Best image size for websites: Pixel width: 2500 pixels is perfect for stretching full-screen across a browser in most cases. Any image smaller than that might get cut off or appear blurry if it needs to fill the browser width.
5. Image size: The best overall (pixel) size of your images depends on your use case, e.g., background images need to be bigger than a blog post image.
6. File size: Anything bigger than 20 megabytes in size can dramatically impact your website speed. Smaller images (up to 2 megabytes in size) are better in most cases.
7. Image attribute: Image attributes (alt text or alt tag) are text-based and don’t really impact your website’s performance. However, they’re used for the visually impaired via screen-reader software, so keep the attribute text short and concise.
8. Use clear and concise content: Clear and concise content is essential for user engagement and search engine optimisation. Make sure your content is well-written, easy to read, and includes relevant keywords.
9. Ensure website security: Website security is important for protecting user data and improving search engine rankings. You can secure your website by using HTTPS, updating software and plugins, and using strong passwords.
10. Use analytics tools: Analytics tools such as Google Analytics can help you track website performance, identify areas for improvement, and monitor user behaviour.
11. Improve website navigation: Website navigation is important for user experience and engagement. Ensure that your website is easy to navigate, with clear menus and links.
12. Use social media: Social media can help you drive traffic to your website and increase engagement. Make sure your website includes social media sharing buttons and links to your social media profiles.
13. Call-to-actions: CTAs are crucial for telling site visitors what to do next. Use CTAs to motivate your audience to take serious steps towards becoming a customer or client. In some cases, it can determine whether a lead turns into a conversion.