Connect Smeetz to Klaviyo so your customers, their orders and their abandoned carts are sent to Klaviyo automatically, ready to power your email campaigns and automated flows.
1. What the integration does
Klaviyo is an email and SMS marketing platform. Once connected, Smeetz sends three types of data to your Klaviyo account:
Customers, with their contact details and marketing consent
Orders, every completed order
Abandoned carts, every order started on your online checkout where the visitor entered their email but did not pay
The sync runs automatically every 2 hours. It is one-way: data goes from Smeetz to Klaviyo. Nothing you do in Klaviyo changes your data in Smeetz.
2. What is sent to Klaviyo
When this happens in Smeetz | Klaviyo receives | Use it in Klaviyo for |
A customer is created or their details change | A profile (email, first name, last name, phone number, address), added to your chosen list with their subscription status | Newsletters, welcome flows, segments |
A visitor completes an order | A Placed Order event on the customer's profile | Post-order emails, pre-visit information, segments by purchase history |
A visitor enters their email but does not pay | A Started Checkout event on the customer's profile | Abandoned cart reminders |
Klaviyo matches everything on the email address. Each customer has one profile in Klaviyo, with their orders and abandoned carts attached to it.
👉 Focus on consent
Customers who opted in to marketing in Smeetz are subscribed in Klaviyo. Customers who did not opt in are unsubscribed. Only send marketing emails, including abandoned cart reminders, in line with your consent rules and local regulations.
3. Before you start
The Smeetz team activates the integration for you. Prepare these three items first.
A Klaviyo account with admin access.
A Klaviyo private API key with full access to Profiles, Lists, Subscriptions and Events. An API key is a password that lets Smeetz send data to your Klaviyo account.
📌 How to access: Klaviyo > Settings > Account > API keys > Create private API key
The ID of the Klaviyo list your customers should be added to.
📌 How to access: Klaviyo > Audience > Lists & segments > select your list > Settings
Then contact your account manager to request activation.
⚠️ Share your API key with Smeetz only through the secure channel your account manager gives you.
4. Check that it works
Your first data appears in Klaviyo within 8 hours of activation.
✅ To confirm everything is flowing:
Customers: open your list in Klaviyo and check that profiles appear
Orders: go to Klaviyo > Analytics > Metrics and look for Placed Order
Abandoned carts: in the same place, look for Started Checkout
5. Set up your first flows in Klaviyo
You build and manage your emails directly in Klaviyo. We recommend starting with these three flows.
Welcome flow, triggered when a customer is added to your list.
Post-order flow, triggered by the Placed Order metric. Use it to share directions or opening hours before the visit.
Abandoned cart flow, triggered by the Started Checkout metric. Add Placed Order as an exit condition, so visitors who complete their order stop receiving reminders.
6. Good to know
An email address is required. Customers, orders and abandoned carts without an email are not sent.
Up to 2 hours of delay. This works well for marketing emails, but not for instant messages. Smeetz still sends your order confirmation emails as usual.
Smeetz keeps customer details up to date. If you edit a customer's name, phone or address manually in Klaviyo, the next sync overwrites it with the Smeetz value.
No duplicates. Each order and each abandoned cart is sent to Klaviyo only once.
⚠️ Unsubscribes in Klaviyo are not sent back to Smeetz. If a customer unsubscribes from a Klaviyo email, Smeetz still shows their original consent. Once Klaviyo is connected, send all your marketing emails from Klaviyo only, so unsubscribed customers are never contacted again.
Not included today:
Abandoned carts from visitors who leave before entering their email
Cancellations and refunds
Check-in data, for example a "thank you for visiting" email sent after a ticket scan
Your product catalogue and availability
7. Frequently asked questions
Why are some abandoned carts missing in Klaviyo?
Smeetz can only send carts where the visitor entered their email address. Visitors who leave before that step cannot be identified.
Can I change the list my customers are added to?
Yes. Send the new list ID to your account manager.
Can Klaviyo send data back to Smeetz?
No. The integration is one-way, from Smeetz to Klaviyo.