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The B2B & partners dashboard shows the revenue Smeetz delivers through a venue's distribution and partner channels — the channel-mix premium, upsell revenue and Smeetz ROI per venue — alongside which Smeetz modules each venue actively uses.

Quick overview

This dashboard turns a venue's sales into a value story: how much revenue Smeetz-operated channels drive (net of partner commission), the upsell revenue on top, a single Smeetz ROI figure and ratio per venue, and how broadly the venue has adopted the platform across its modules. Use it to prove value in account reviews and to spot adoption gaps.

Who this is for

Primary: Smeetz account managers preparing venue reviews.
Secondary: Commercial and revenue leads assessing channel mix and module adoption across the portfolio.

When to use it

Use it in account and performance reviews to see how much revenue Smeetz channels and modules generate for each venue, and where there is room for the venue to adopt more of the platform.

Why use this dashboard

It answers a simple question: what is Smeetz worth to this venue? You see the revenue driven through Smeetz-operated channels (e-commerce, chatbot, kiosk, travel partners), net of partner commission, plus upsell revenue, expressed as a Smeetz ROI figure and ratio. It also shows how broadly the venue uses the platform, so you can spot venues that would benefit from more modules.

Access and default filters

How to access: smeetz.omniapp.co > Dashboards > D4 B2B & Partners (internal Omni)

Default date range: the last 12 months (rolling). This window also drives the period comparison on the ROI figures.
Feature-usage window: a separate Usage date range filter controls the feature-usage tiles.
How current the data is: the dashboard shows a Last data refresh time in its header.

Filter guide

Filter	What it does	Typical values
Date range	Sets the period for the sales and ROI figures, and drives the comparison	Last 30 days, this month, last 12 months
Partner	Limits to one partner or distribution source	Any channel or OTA
Item category	Limits to one activity or product category	Any category
Customer type	Limits to business, public or internal sales	B2B, B2C, Internal
VAT Basis	Switches sales figures between VAT-inclusive and VAT-exclusive	VAT-inclusive (default), VAT-exclusive
Usage date range	Sets the window for the feature-usage tiles	Last 12 months
Module	Limits the feature-usage tiles to one module	Sales & Channels, Marketing Automation, Point of Sale, Scanning & Access Control
Venue	Limits the feature-usage tiles to one venue	Any venue

Visuals explained

ROI headline figures

Total Partner Revenue: revenue booked through Smeetz-operated partner and distribution channels.
Partner % of Net Revenue: the share of net revenue that comes through those channels.
Channel Mix Premium: the revenue advantage from selling across Smeetz channels rather than direct only.
Smeetz ROI: the Smeetz-delivered value — partner-channel revenue, net of partner commission, plus upsell revenue.
Smeetz ROI Ratio: Smeetz ROI as a share of net revenue (capped at 100%).
Upsell Revenue: extra revenue from add-ons attached to a main purchase.
Distinct Active Partners: the number of partner or channel sources with sales in the period.
Avg Partner Booking Value: the average value of a partner-channel booking.

ROI breakdowns and trends

ROI Components Over Time: channel-mix premium and upsell revenue over time.
ROI per Venue (ranked): net revenue, Smeetz ROI and Smeetz ROI ratio for each venue, colour-coded.
Smeetz ROI Mix across Partners (pie): how Smeetz ROI splits across partners.
Partner Revenue Trend (line): partner-channel revenue over time.
Partner Detail (table): bookings, revenue, commission estimate and channel-mix premium per partner.
Smeetz ROI Ratio by Item Category (bar): where Smeetz delivers the most relative value.
Top 10 Partners by Net Revenue (bar): the highest-revenue partners.

Feature usage and adoption

Active Clients: venues with any module activity in the usage window.
Avg Modules per Client: the average number of Smeetz modules a venue actively uses.
Active Clients by Module: how many venues use each module.
Usage Events by Module: the activity volume per module.
Module Adoption Matrix: a venue-by-module grid of usage.
Feature Adoption by Venue (upsell radar): each venue's modules adopted and activity, surfacing low-adoption venues as upsell opportunities.

Example scenarios

Show a venue its Smeetz ROI: filter to the venue and read Smeetz ROI and Smeetz ROI Ratio.
Find upsell opportunities: use Feature Adoption by Venue to spot venues using only one or two modules.
Compare channels: use ROI per Venue and Partner Detail to see which channels deliver the most value.

Data freshness

The dashboard header shows a Last data refresh time. Check that tile to see how up to date the figures are.

Known limitations

Smeetz ROI is a v1 estimate: it counts revenue through Smeetz-operated channels (e-commerce, chatbot, kiosk, travel partners) net of an 18% partner-commission estimate, plus upsell revenue. Dynamic-pricing uplift is not yet included.
Feature usage covers four modules (Sales & Channels, Marketing Automation, Point of Sale, Scanning & Access Control). Promotions & vouchers, checkout funnel, memberships and stock are not yet included, and back-office activity is not measured here.
Customer type (B2B, B2C, Internal) is derived from the sales channel, not set per customer.
Two time windows: the sales and ROI tiles follow the Date range filter; the feature-usage tiles follow the Usage date range filter.

B2B & Partners