1. What is Google Things to Do?
When a traveler searches for an attraction on Google (e.g. a museum, zoo, or national park), Google displays a Tickets tab in the search results. This tab shows links to book the attraction — including a direct link to your own website, alongside OTAs.
When the traveler clicks your link, they are redirected to your website where they can complete the booking via your Smeetz booking widget.
Unlike other OTAs, Google Things to Do sends travelers directly to your website — not a third-party platform. This means you need an active Smeetz booking widget embedded on your website before activating this channel.
2. Eligibility Requirements
Before activating Google Things to Do, make sure your product meets Google's criteria:
Point of Interest – Your attraction must be a recognized physical location on Google Maps (e.g. museum, park, zoo)
Booking widget on Google Search – When searching your attraction on Google, an Admissions & Experiences section must appear on the right side of the results
Images – Your product must have at least one image (min. 300x300px), without promotional text, watermarks, or logos
Detailed Page URL – You must have a product page on your own website with a Book Now button (where your Smeetz widget is embedded)
Product Category – Your product must be categorized as either a Guided Tour or Self-Guided Tour
Content in English – Google Things to Do currently requires product content to be in English
3. How to Activate Google Things to Do on Smeetz
Step 1 – Make your prices sellable on the Marketplace channel
In your Smeetz back office, make sure your prices are enabled for the Marketplace distribution channel. Only prices marked as sellable on Marketplace will be pushed to Google Things to Do.
Step 2 – Activate Google Things to Do
Go to Channels > Marketplaces > Marketplace list and activate Google Things to Do.
Upon activation, a supplier account is automatically created for you on ExperienceBank (our third-party distribution partner) using your Smeetz login email.
Step 3 – Provide your Details Page URL on ExperienceBank
Log in to your ExperienceBank account at app.experiencebank.io using the email associated with your Smeetz account.
From there, you need to add your Details Page URL — this is the page on your website where the Smeetz booking widget is embedded. Google will redirect travelers to this page to complete their booking.
Step 4 – Enrich your product content
To ensure your product meets Google's quality standards, complete your product information on ExperienceBank:
Add product images
Set the correct product category (Guided Tour or Self-Guided)
Add your attraction's location (Point of Interest via Google Maps)
Fill in highlights, inclusions/exclusions, and cancellation policy
Step 5 – Request connection for Google Things to Do
On ExperienceBank, request a connection with Google Things to Do. The ExperienceBank team will review your product's eligibility and confirm the connection. Once approved, your product can take 24–72 hours to appear on Google.