Marketing tips. Social media strategies

How to use the most popular social media channels.

Facebook

  • Age target: 18 to 44 years old
  • Ideal for: building community, sharing updates, and engaging with customers.

Instagram

  • Age target: 18 to 44 years old
  • Ideal for: showcasing products, events, and behind-the-scenes content.

Twitter

  • Age target: 18 to 50+ years old
  • Ideal for: fast-paced platform for real-time updates, customer service, and industry news.

TikTok

  • Age target: 13 to 34 years old
  • Ideal for: creating and sharing short-form videos, popular among younger generations for entertainment and creative expression.

YouTube

  • Age target: 18 to 65+ years old
  • Ideal for: creating and sharing tutorials, demonstrations, and promotional content.