Marketing tips. Email automation strategies

Types of emails a venue can send to its audience and best practices for maintaining an effective emailing strategy.

Types of emails a venue can send to its audience

  • Promotional emails: These emails are designed to promote your events, products, or services and encourage customers to make a purchase.
  • Newsletters: Newsletters are a great way to keep your audience up-to-date with your latest news, events, and promotions. They can also provide value by offering tips, insights, or entertainment.
  • Reminder emails: These emails are sent to remind customers about upcoming events or deadlines, increasing the chances of attendance or conversions.
  • Thank you emails: These emails show appreciation for customer purchases or attendance, and can also include additional offers or promotions.
  • Upselling emails: Upselling emails offer customers additional products or services that complement their previous purchases, increasing revenue and customer satisfaction.
  • Birthday or anniversary emails: These emails celebrate customers' special occasions and offer personalised promotions or discounts.
  • Abandoned cart emails: These emails are sent to customers who added items to their cart but didn't complete the purchase, offering incentives to encourage them to return and complete the transaction.

Best practices for maintaining an effective emailing strategy

  • Segment your audience: Segment your email list into different groups based on factors like demographics, purchase history, or engagement level. This will allow you to send more targeted and relevant emails.
  • Use a clear and compelling subject line: The subject line is the first thing that recipients will see, so make sure it's clear and compelling to encourage them to open the email.
  • Personalise the email: Use the recipient's name in the greeting and tailor the content of the email to their interests and behaviour.
  • Optimize for mobile: Make sure your emails are optimized for mobile devices, as more and more people are reading emails on their smartphones.
    Test your emails: Before sending out your emails, test them to make sure that they are working as intended and that there are no technical issues.
  • Measure and analyse your results: Track the performance of your emails using metrics like open rates, click-through rates, and conversion rates, and use this information to improve your campaigns over time.
  • Be GDPR-compliant: If you are sending emails to European countries, ensure that you are following all the regulations under GDPR like obtaining explicit consent from recipients, providing an easy unsubscribe option, managing contact details carefully (email, phone, address) and maintaining records of consents.
  • Make unsubscribing easy: Make sure that it's easy for people to unsubscribe from your emails if they no longer want to receive them. This will help to maintain a healthy email list and improve the overall effectiveness of your email campaigns.