The easiest and most effective method is to generate a custom URL with UTM parameters (e.g., utm_source=qr_affiche&utm_medium=offline) and use that link to create the QR code displayed at your venue.
This allows you to track in Google Analytics:
How many users scanned the QR code
How many visitors converted and completed a ticket purchase
What you’ll need
This data is not available directly in Smeetz, but it can be tracked using:
Google Analytics
Google Tag Manager (GTM)
To enable this:
Integrate GTM with your Smeetz account here:
👉 Smeetz Integrations – GTM setupRead the full step-by-step article:
👉 Google Tag Manager tracking